Creating the Survey

Creating the Survey

We were required to create a questionnaire to gain feedback. Not only was this to find what we could improve but to see what they audience liked. Since the demographic of our film is teenagers, we decided to aim the questionnaire at this age group.

The trailer we screened was our first draft.

Here is a plan our our questions:

The questions we planned were:

What was the genre of the film?- We chose this question as we felt our genre was not as obvious as other films (e.g horror). This was because our film has many sub-genres and could fit into many categories, therefore, we wanted to find out what our demographic thought.

Was the title clear? If so, what was it?- Since the ending of our trailer used a sequence of copy and quick cuts, we were unsure that our title was clear. Due to this, we wanted the audience to give us feedback for this.

What age-rating would you expect this film to have?- Although we had given ourselves an age-rating of 12A, we wanted to see what our demographic thought. This would help us to change or keep our rating.

Is it clear who the lead characters are? If so/if not, why?- Since we had any actors within our film, we wanted to ensure that the lead cast were clear and had the most on screen time. Since we knew the cast, we could not judge this for ourselves so we added this question to our questionnaire.

Would this trailer persuade you to see this film at the cinema? If not, why?- A main question that any producer wants to know, its if people will go to see the film to make a profit. Therefore, this question was vital for a Hollywood institution like Eden Pictures. 

List up to three things you would change about this trailer (e.g soundtrack etc.)- To help us improve, we wanted to know what people would change about our trailer. Although this would criticise our work, we felt it was necessary to progress. Moreover, we stated 'up to' so the audience did not feel pressured to write three things.

List up to three things you liked about this trailer (e.g editing etc.)- As a contrast, we wanted to know what our audience liked about our trailer so we would not change this when editing. 

Are you given a good idea of the film's narrative (please explain briefly)- Narrative is a main aspect to any trailer, film or book so we needed to make sure that the audience knew what the film was about. Therefore, we added this question, asking that they briefly explain.

Does this trailer compliment the poster?- Alongside our questionnaire, we gave the audience a small print out of our draft poster (it was not at the final stage yet). This was to ensure they were complimenting each other. 

What star rating would you give this trailer?- Reviews often give star ratings so we were keen to see where our film/trailer stood from our demographic's point of view.

To create our questionnaire, we added our logo and production details at the top. This was t make it look more professional.  Moreover, we added screenshots from our trailer and added stars to shade in for the last question. We kept our question to a page so our audience did not feel as if it was a task to answer our survey. We titled it 'Eden Pictures A2 Trailer Audience Survey' so it sounded professional in comparison to 'questionnaire'.

Here is our finished questionnaire:

To ensure our results were reliable, we used a number of film and media classes to answer our survey. This gave us much more data to work with.